Sprengel Museum Hannover
A poster generator for a very prestigious museum
The Sprengel Museum Hannover in Hanover is a museum of modern art and, with focal points such as German Expressionism and French Modernism, is one of the most important museums of 20th and 21st century art. In 2017, the museum was voted Museum of the Year by art critics from the German section of the International Association of Art Critics (AICA).
Selected Footage
Creative Direction and Coding.
COPE Studio™ has developed a poster generator for the communication of the exhibition. It embodies the spirit of exhibition curation. The exhibition took place from 14.7. to 3.10.2021.
All images ©Sprengel Museum, Hannover.
Evil triangles, bouncing lines, terrifying vortices – the exhibition “Shapes that Drift Their Beings” shows artworks in which the abstract appears alive. What makes us recognise beings where there are none? Is it the eyes? Or is it the outline? And can movement make a form come alive?
The fact that we recognise beings where there are none is a misinterpretation of the brain called pareidolia. It gives us absurd phenomena such as images of clouds, frightened sockets, grinning cars or the face of the moon. The exhibition encourages us to reflect on the application of this phenomenon beyond art in advertising, toys such as the Tamagotchi, PacMan or apps.
To this end, “Forms that Drift Their Being” brings together paintings, sculptures, graphics and animations from the 1920s to the present day. Presented in four rooms in multimedia form, the focus is on aesthetic play. The works cast a spell: playful, anarchic, intellectual, uncanny, comic-like. By alternating between seemingly alive and obviously not alive, the means of art become transparent for a brief moment.
Drawing on the collection of the Sprengel Museum Hannover together with a few loans, the show features works by Hans Arp, Max Ernst, Grethe Jürgens, Wassily Kandinsky, Norman McLaren, Arnold Leissler, Hannes Malte Mahler, Joan Miró, Germaine Richier, Walter Ruttmann, Niki de Saint Phalle, Kurt Schwitters and others.
Curator: Paula Schwerdtfeger
