Creating BOA, the magazine by Jérôme Boateng
Jérôme Boateng is one of Germany’s most successful footballers. World champion, Champions League winner, eight-time German champion. Off the pitch, he is considered a stylish tastemaker. Together with the artist and sports management agency Roc Nation and TERRITORY, we developed a personality magazine for the athlete, including an event, digital and merchandise strategy.
Selected double pages
From the first three issues of BOA Magazine: Germany is cooler, Win or Lose and We are family.
Feat. SELAM X, Julian Baumann, Daniel Feistenauer, Vitali Gelwich and others – exclusive for BOA Magazine.
BOA caused a sensation throughout Germany, and the campaign ideas for the magazine were awarded prizes by the Art Directors Club, among others.
Sarah Brandner wears a NIKE X BOA X BSTN collaboration hoodie that was available in an exclusive, limited edition for the first issue. Photos by Manuel Nieberle.
BOA magazine release party for the first issue in a kiosk in Berlin’s Wedding district. In cooperation with the event agency HONEY. Guests included Ali Bumaye, Kida Kodhr Ramadan, Luciano, Sero and Vitali Gelwich. Photos by Maxime Ballesteros.