Author COPE Studio,Comments Off on Creating BOA, the magazine by Jérôme Boateng,1 min read
Jérôme Boateng Creating BOA, the magazine by Jérôme Boateng
Jérôme Boateng is one of Germany’s most successful footballers. World champion, Champions League winner, eight-time German champion. Off the pitch, he is considered a stylish tastemaker. Together with the artist and sports management agency Roc Nation and TERRITORY, we developed a personality magazine for the athlete, including an event, digital and merchandise strategy.
Selected double pages From the first three issues of BOA Magazine: Germany is cooler, Win or Lose and We are family.
Selected Contributors Feat. SELAM X, Julian Baumann, Daniel Feistenauer, Vitali Gelwich and others – exclusive for BOA Magazine.
Publicity BOA caused a sensation throughout Germany, and the campaign ideas for the magazine were awarded prizes by the Art Directors Club, among others.
Merchandise Sarah Brandner wears a NIKE X BOA X BSTN collaboration hoodie that was available in an exclusive, limited edition for the first issue. Photos by Manuel Nieberle.
Events BOA magazine release party for the first issue in a kiosk in Berlin’s Wedding district. In cooperation with the event agency HONEY. Guests included Ali Bumaye, Kida Kodhr Ramadan, Luciano, Sero and Vitali Gelwich. Photos by Maxime Ballesteros.