Jérôme Boateng
Creating BOA, the magazine by Jérôme Boateng

Jérôme Boateng is one of Germany’s most successful footballers. World champion, Champions League winner, eight-time German champion. Off the pitch, he is considered a stylish tastemaker. Together with the artist and sports management agency Roc Nation and TERRITORY, we developed a personality magazine for the athlete, including an event, digital and merchandise strategy.

Selected double pages
From the first three issues of BOA Magazine: Germany is cooler, Win or Lose and We are family.

Selected Contributors
Feat. SELAM X, Julian Baumann, Daniel Feistenauer, Vitali Gelwich and others – exclusive for BOA Magazine.

BOA caused a sensation throughout Germany, and the campaign ideas for the magazine were awarded prizes by the Art Directors Club, among others.

Sarah Brandner wears a NIKE X BOA X BSTN collaboration hoodie that was available in an exclusive, limited edition for the first issue. Photos by Manuel Nieberle.

BOA magazine release party for the first issue in a kiosk in Berlin’s Wedding district. In cooperation with the event agency HONEY. Guests included Ali Bumaye, Kida Kodhr Ramadan, Luciano, Sero and Vitali Gelwich. Photos by Maxime Ballesteros.

Team BOA
Creative Direction: Maja Nieveler, Till Paukstat
Creative Consultant: Josip Radovic
Art Direction: Cyrill Kuhlmann
Grafik: Patrick Reinhardt, Anne Stiefel
Bildredaktion: Michaela Stout, Andreas Till, Vanessa Zeeh
Modeleitung: Aicha Reh
Fotografen: Neven Allgeier, Markus Burke, Vitali Gelwich, Lukas Korschan, Felix Krüger, William Minke, Sascha Priesters, Julia von der Heide, Fabian Weiss and others…
Illustration: Tim Easly and others…
Animation: Selam X, Sven Terhart, Felix Gil and others…
Client: Territory


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