BMW Group
How to tell sustainability through innovation
The task of the SUSTAINABILITY TROUGH INNOVATION DAYS was to present the BMW GROUP as the most sustainable and innovative automobile manufacturer.
To communicate this, a modular, generic key visual with image and text modules had to be developed that could be adapted for different purposes and formats.
In collaboration with Tomasz Wojcik with and for Meiré und Meiré.
Selected footage
For example, BMW is the first car manufacturer to make extensive use of recycled ocean-going plastics for its visible interior and exterior parts in the NEUE KLASSE.
